“I'm used to meeting/learning about brands through traditional PR: A cocktail event, breakfast, or desk-side meeting. My favorite thing about the trip is that I got to wear Stio/Ecco/Smith in their truest element, and see just how well Stanley growlers keep stuff cold by sipping sloshies. Getting to see all the brands in action was the best way for me to remember just how amazing they all are, and that's really special as a market editor.”